Shelley Davies becomes a Director of The Uncommon Practice to strengthen its strategic advisory service and leadership team

Wrexham-based accountancy and strategic advisory firm The Uncommon Practice has appointed Shelley Davies as Director as the business continues its growth across North Wales and North West England.
The appointment further strengthens the firm’s leadership team and its strategic advisory offering to SME business owners.
Shelley brings more than 25 years of financial experience, having worked both as a Finance Director in industry and within accountancy practice, with particular expertise in the construction and hospitality sectors.
Her experience and commercial insight will further enhance The Uncommon Practice’s mission to provide forward-thinking strategic advice, beyond traditional accountancy services.
Known for her practical and solutions-focused approach, Shelley is passionate about working with ambitious business owners and developing strong relationships with clients.
Heather Cheetham, Founder and Director at The Uncommon Practice, said:
“Shelley’s appointment as Director is a very exciting step for us. She brings a real depth of experience, a genuine passion for helping businesses succeed, and a style that fits perfectly with our vision and values.
“Shelley’s appointment marks another major step in our growth plans and strengthens the level of strategic support we can offer ambitious local businesses.
“Our clients want advisers who truly understand the real-world challenges they face and who can offer pragmatic solutions, and Shelley’s experience means she can do exactly that.”
Speaking about joining the company’s leadership team, Shelley Davies said:
“I’m really excited to become a Director at The Uncommon Practice at such an important stage in the company’s journey.
“What stood out to me was the firm’s vision to offer a different accountancy approach to business owners, and a genuine commitment to solving their clients’ challenges, not just helping them comply.
“There are so many businesses in our region with huge potential, and I’m looking forward to helping them achieve their long-term ambitions.”
The appointment reflects The Uncommon Practice’s continued investment in building a high-performing team focused on helping ambitious business owners achieve their goals through strategic advice, commercial insight, and forward-looking support.
If you're an ambitious business owner and you would like to find out more our accountancy and strategic advisory services, please get in touch with us today.




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