COOKIE POLICY
Last updated: Friday 1st May 2026
This Cookie Policy explains how The Uncommon Accountants Limited (“we”, “us”, “our”) uses cookies and similar technologies when you visit our website.
This policy should be read alongside our Privacy Policy, which explains how we use personal data more generally.
1. Who We Are
Company name: The Uncommon Accountants Ltd trading as The Uncommon Practice
Registered address: Unit 2G, Redwither Tower, Redwither Business Park, Wrexham, Wales, LL13 9XT
Company type: Limited Company
Company number: 12785684
Email (privacy enquiries): support@theuncommonpractice.com
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They allow the website to recognise your device and store information about your preferences or past actions.
Cookies can be:
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Session cookies - deleted when you close your browser
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Persistent cookies - stored on your device until they expire or are deleted
Cookies may also be:
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First-party cookies - set by our website
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Third-party cookies - set by external services we use
3. What Types of Technologies We Use
In addition to cookies, we may use:
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Pixels and tags
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Local storage
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Similar tracking technologies
For simplicity, all of these are referred to as “cookies” in this policy.
4. Why We Use Cookies
We use cookies to:
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Ensure our website functions correctly and securely
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Remember cookie consent preferences
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Understand how visitors interact with our website
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Measure and improve marketing effectiveness
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Deliver relevant advertising across platforms
We do not use cookies to directly identify you unless you separately provide personal data (e.g. by submitting a form).
5. Categories of Cookies We Use
a) Strictly Necessary Cookies
These cookies are essential for the operation of our website and cannot be switched off. They are used for:
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Security and fraud prevention
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Page navigation and core functionality
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Remembering cookie consent preferences
Legal basis: Legitimate interests (Consent is not required under PECR)
b) Functional Cookies
These cookies allow the website to remember choices you make, such as language or region, and provide enhanced functionality.
Legal basis: Consent (where not strictly necessary)
c) Analytics / Performance Cookies
These cookies help us understand how visitors use our website so we can improve performance and usability.
We use: Google Analytics
Data collected may include:
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Anonymised IP address
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Device and browser information
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Pages visited and interactions
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Referral sources
Legal basis: Consent
Analytics cookies are only placed after you give consent.
d) Marketing & Advertising Cookies
These cookies track visitors across websites to measure advertising performance and deliver relevant ads.
We use:
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Google Ads conversion tracking
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Meta (Facebook / Instagram) Pixel
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LinkedIn Insight Tag
These cookies may:
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Track visits and actions across websites
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Enable retargeting and audience measurement
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Help optimise advertising campaigns
Legal basis: Consent
These cookies are only placed after explicit consent is given.
6. Detailed Cookie Information
Due to the dynamic nature of cookies set by third-party platforms (such as Google, Meta, LinkedIn, and Wix), the exact cookies, names, and durations may change.
Up-to-date cookie details are available via:
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Our cookie consent management tool; and/or
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Browser-level cookie inspection
This approach is recognised by the ICO as acceptable where a consent tool provides granular, real-time information.
7. Third-Party Cookies
Some cookies are set by third parties when you use our website. These include:
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Google
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Meta (Facebook / Instagram)
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LinkedIn
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Wix
These third parties may process data outside the UK. Where this occurs, appropriate safeguards are in place in accordance with UK GDPR.
We do not control these third-party cookies directly. Please refer to their privacy and cookie policies for further information.
8. Cookie Consent & Preferences
When you first visit our website, you will be shown a cookie banner that allows you to:
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Accept all cookies
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Reject non-essential cookies
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Manage cookie preferences by category
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Non-essential cookies (analytics, functional, and marketing) are not set unless you actively consent.
You can change or withdraw your consent at any time via: The cookie settings or preferences link on our website
9. Managing Cookies via Your Browser
You can also control cookies through your browser settings. Most browsers allow you to:
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View cookies
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Delete cookies
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Block cookies entirely
Please note that disabling strictly necessary cookies may affect website functionality.
Helpful links:
Chrome: https://support.google.com/chrome/answer/95647
Safari: https://support.apple.com/en-gb/guide/safari/sfri11471
Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
Edge: https://support.microsoft.com/en-gb/help/4027947
10. Data Transfers Outside the UK
Some cookies involve data transfers outside the UK, particularly where third-party providers are based overseas.
Where applicable, we ensure appropriate safeguards are used, including:
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UK International Data Transfer Agreements (IDTA)
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UK Addendum to EU Standard Contractual Clauses
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UK adequacy decisions
10. Data Retention
Cookies are stored for varying lengths of time depending on their purpose:
Session cookies expire when you close your browser
Persistent cookies remain until they expire or are deleted
Specific durations depend on the third-party provider and are available via cookie settings or browser tools.
11. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in law, technology, or our use of cookies.
Any updates will be posted on this page and reflected in the “Last updated” date.
Continued use of the website after changes indicates acceptance of the updated policy.
12. Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact: support@theuncommonpractice.com